Overview
This case study examines the 'Ngajee' Al-Qur'an learning mobile application, focusing on strategies to enhance user engagement and drive growth. While the UI appears user-friendly, the study identifies potential limitations in features, personalization, community interaction, and monetization that could hinder long-term success in a competitive market.
Objective
To propose actionable solutions aimed at significantly improving user engagement, increasing user retention, and fostering sustainable growth for the Ngajee application by addressing identified limitations and leveraging opportunities for differentiation.